In this article, we will go over SEO, what it is and how its connected to your Floranext website. 


TABLE OF CONTENTS


What is SEO?


Search Engine Optimization is the process by which you attract more visitors to your website. A well-organized website is critical to getting traffic, but a website alone is not enough. Developing a well-visited site requires external links from authoritative sources like Facebook and Google Places.


Your Floranext site has built-in search engine optimization. When your site is created, it automatically has search engine keywords, meta tags, and title tags set. However, you can change all of these in your Floranext dashboard by going to Settings > Website Settings > SEO.


External Links to your Site


Many don't realize how important links are to the way their website is ranked by Google and other search engines. In fact, the single most important component of Google's search ranking is the number and quality of incoming links to your website.


Incoming Links: Links from sources like Mapquest, Yahoo Local, and Yelp! are signals to search engines that your business is worth paying attention to. Many sites like the ones just mentioned allowing you to post free links back to your site. Make sure your business is listed in as many free directories as possible. 


Social Media: Facebook, Twitter, and other social media sites are increasingly important for search engines. It's not enough to simply have accounts on these sites, however—you need to have activity and followers. Your number of followers and "likes" is a good indicator for search engines of your website's importance.


A-Well Organized Website


A good website is critical to getting attention from search engines. 


  • Unique page names: This is the name of the page on the top of your browser. Every page should be different.
  • Unique, descriptive URLs: Your website URLs should look like flowershop.com/dozen-roses, not flowershop.com/123456
  • Keywords: Keywords built into every page of your website should be unique, descriptive search engine keywords
  • Cross-link sites: If you have multiple websites, put links to all of them in the footer of your websites.
  • Sitemap: A listing of all the pages on your site in XML format

Search Engine Tags


Title Tag

This is the page name that shows up on search results. In your Floranext site, this is automatically generated—on the home page, this is your Store Info tab under Search Engine Title. The home page will show up as Search Engine Title For product pages, they will appear in the format Product Name | Search Engine Title.

title-tag-in-google-search.jpg


Search Engine Description

This is the description that appears under the title tag on search engine results. 


search-engine-description.jpg


Search Engine Keywords

Keywords don't show to the users or on search engine results. These are for search engine "spiders" that read your website to help with categorization. Most SEO experts agree this information is less important these days and that the content on your website that is visible to users is more important.


H1 & H2

The header tags help search engines understand what your website is about.


Backlinks

Search engines now rank your website by the number and quality of sites linking back to yours. One way to help your ranking is to create links to your site from well know sites like Mapquest and Superpages.


Use Backlinks to Build Florist Website SEO

Here’s a partial list of sites that you should be listed on. You can add your business for the ridiculously affordable price of free! Your “Google Places” listing is the most important and it’s worth doing through the steps to get listed to build connections for powerful search engine ranking.

  1. Axciom
    Bing
    Bing Local
    BizJournals.com
    Biznik
    Brownbook
    CitySearch
    CitySlick
    CitySquares
    CityVoter
    Dex
    Discover our Town
    EZ Local
    Foursquare
    GenieKnows
    Get Fave
    Getfav
    Google
    Infignos
    InfoUSA
    Insider Page
    Judy's Book
    JustClickLocal
    Kudzu
    LinkedIn
    Local Site Submit
    Local.com
    LocalEze
    Localsearch.com
    Magic Yellow
    Manta
    Mapquest
    MatchPoint
    Merchant Circle
    Metrobot
    MojoPages
    My Huckleberry
    Navteq GPS
    Outside.in
    Supermedia
    Superpages
    Switchboard
    TeleAtlas
    Telenav
    ThinkLocal
    Topix
    twibs
    UsCity.net
    USYellowPages
    Whitepages
    Yahoo Local
    Yahoo!
    Yellow Assistance
    Yellowbook
    YellowBot
    YellowPages.com
    Yelp
    Zipweb
    Advice Local
    Angie's List
    Better Business Bureau
    ChamberofCommerce.com
    Dex Media
    Facebook
    Home Advisor
    Hotfrog
    InsiderPages
    Map Creator
    MapQuest/Yext
    ShowMeLocal
    Superpages.com
    Thumbtack
    TripAdvisor
    UsCity
    USDirectory.com
    Yellowee
    YellowPagesGoesGreen.org
    YP.com

Get linking today and start building SEO links and a more powerful flower shop brand online!