What is Bounce Rate?

Your website's bounce rate is the percentage of single page visits. In other words, bounce rate describes the frequency that visitors to your site reach your homepage or landing page and leave before clicking further into the website. Bounce rate does NOT track the time spent on a website.

As a rule of thumb, a good bounce rate is below 30%. Higher than 30% is cause for concern, and anything below is good or great.

On a blog or news site, where visitors may spend time reading the main page without clicking any further, bounce rate can be an unhelpful metric of user engagement. Luckily, in the case of Floranext ecommerce websites, your bounce rate will give you a strong sense of the traffic that melts away before browsing products and making a purchase.

What is Conversion Rate?

Conversion rate is the inverse of bounce rate: conversions describe the number of visitors to your site who, instead of leaving from the homepage, take a desired action (in this case browsing products or galleries and making a purchase).

Remember, the goal of your website should be maximizing your conversions, not minimizing your bounce rate!

Using Google Analytics

Anyone with a Gmail account can create a free Google Analytics account to monitor their site stats. This Google article takes you step by step in setting up and using Google Analytics.

When your Google Analytics account is set up, your home screen will show you some general statistics:

  • Users, or the number of visitors to your site
  • Sessions, or the number of visits to your site (this may seem similar to Users, but any visitors who are inactive on your site for 30 minutes or longer will count as starting a new session when they return)
  • Bounce Rate
  • Session Duration

You can click any of these headers to see a line graph for that particular statistic, or adjust the span of time your stats cover from the past 7 days to 14 days, 28 days, a single day, or a custom time span.

Google Analytics also enables you to see a heat map of your users' visits by time of day, by country, device used to access your site, and see your top page views and rates of user retention over time.

Your Google Analytics account will help you track the way visitors use your site, now it's up to you to use that information and improve it!